Brand Activation Specialist Job Vacancy in Kasama, Zambia – Beverage Manufacturing

Job Description

Position: Brand Activation Specialist

Company: Coca-Cola Beverages Zambia

Location: Kasama, Zambia

Experience: 2-4 years

Education: Bachelor’s degree in Marketing, Business Administration, or related field

Employment Type: Full-time

Industry: Beverage Manufacturing

Department: Marketing & Brand Management

Salary: SSP 30,000 – SSP 45,000 per month

Vacancies:1

Company Overview

Coca-Cola Beverages Zambia is a leading producer and distributor of non‑alcoholic beverages across the country, delivering iconic brands that are enjoyed by millions daily. As part of the global Coca‑Cola system, the company combines local market insight with international best practices to create sustainable growth, community development, and innovative product experiences. Operating state‑of‑the‑art bottling facilities and a robust distribution network, Coca‑Cola Beverages Zambia contributes significantly to Zambia Jobs and the national economy. The organization prides itself on a culture of inclusion, continuous learning, and a commitment to environmental stewardship, making it an attractive destination for professionals seeking dynamic career opportunities in Zambia.

Job Overview

The Brand Activation Specialist will be responsible for designing, executing, and measuring integrated marketing campaigns that bring Coca‑Cola brands to life in the Kasama region. This role collaborates closely with cross‑functional teams, including sales, trade marketing, and consumer insights, to ensure that every activation aligns with brand strategy and drives measurable business results. The specialist will also manage relationships with external agencies, event partners, and local community groups to maximize reach and impact. For more information, visit our career portal. This position offers a unique platform to influence consumer behavior, enhance brand equity, and contribute to the broader goal of creating memorable experiences for Zambia Jobs seekers.

Key Responsibilities

• Develop and implement localized brand activation plans that support national marketing objectives and resonate with the Kasama consumer base.
• Coordinate and execute experiential events, sampling programs, and sponsorship activations that drive trial and repeat purchase.
• Collaborate with trade marketing to align activation activities with retail execution and point‑of‑sale strategies.
• Manage agency relationships, brief creative partners, and ensure timely delivery of assets.
• Track, analyze, and report on activation performance metrics, providing actionable insights for continuous improvement.
• Maintain brand guidelines and ensure all activations reflect Coca‑Cola’s global standards while adapting to local cultural nuances.
• Identify and nurture partnerships with community organizations, schools, and local influencers to extend brand reach.

Required Skills

• Strong project management abilities with a proven track record of delivering on‑time, on‑budget campaigns.
• Excellent communication and presentation skills, both written and verbal.
• Creative thinking with the ability to translate concepts into engaging consumer experiences.
• Analytical mindset to interpret data and optimize activation effectiveness.
• Proficiency in Microsoft Office Suite and familiarity with digital marketing tools.
• Ability to work independently and collaboratively in a fast‑paced environment.

Education

A bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. Relevant certifications in event management or digital marketing are advantageous.

Experience

Applicants should have 2‑4 years of hands‑on experience in brand activation, experiential marketing, or a similar role within the FMCG or beverage sector. Experience working in Zambia or other African markets is highly valued.

Salary

The successful candidate will receive a competitive monthly salary ranging from SSP 30,000 to SSP 45,000, commensurate with experience and qualifications. Performance‑based incentives and bonuses are also part of the compensation package.

Benefits

• Comprehensive health insurance covering medical, dental, and vision.
• Retirement savings plan with employer contributions.
• Paid annual leave and statutory holidays.
• Employee discount on Coca‑Cola products.
• Opportunities for career progression within the regional and global Coca‑Cola network.

Training

• Onboarding program that introduces brand heritage, product portfolio, and market strategy.
• Continuous learning workshops on digital marketing, data analytics, and consumer insights.
• Access to Coca‑Cola’s global e‑learning platform for professional development.

Working Environment

The role is based in Kasama, offering a modern office setting with collaborative spaces, meeting rooms equipped with the latest technology, and a vibrant team culture. Employees enjoy a supportive environment that encourages innovation, celebrates diversity, and promotes work‑life balance.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining relevant experience through the online application portal. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for interviews. Please ensure all documents are uploaded in PDF format.

Equal Opportunity Statement

Coca‑Cola Beverages Zambia is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive workplace where all employees are valued, respected, and given the chance to thrive. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.