Social Media Manager Leadership Role in Lusaka
Job Description
Social Media Manager Job Vacancy at Zanaco Plc
Company Name: Zanaco Plc (Zambia National Commercial Bank Plc)
Location: Lusaka, Zambia
Industry: Banking, Financial Services and Digital Marketing
Employment Type: Full-Time
Department: Marketing, Brand and Corporate Communications
Work Location: Lusaka, Zambia
Salary Range: ZMW 18,000 – ZMW 42,000 per month (based on qualifications, certifications, experience, and performance)
Reports To: Head of Marketing and Communications
Application Status: Open
Position Overview
Zanaco Plc is seeking a highly creative, strategic, and results-oriented Social Media Manager to lead the bank’s digital engagement and social media initiatives. This position offers an excellent opportunity for an experienced digital marketing professional to manage brand storytelling, customer engagement, digital campaigns, reputation management, and online community growth across multiple social platforms.
The successful candidate will play a key role in strengthening Zanaco’s digital presence, enhancing customer experiences, and supporting the bank’s business growth objectives through innovative social media strategies.
For professionals searching for jobs in Zambia, this role offers an exciting opportunity to join one of the country’s most recognized financial institutions. Zanaco is Zambia’s largest and most influential financial institution with an extensive nationwide presence and millions of customers.
About Zanaco Plc
Zambia National Commercial Bank Plc (Zanaco) was established in 1969 and has evolved into one of Zambia’s leading banking institutions. The bank serves retail customers, SMEs, corporate clients, agricultural enterprises, and government institutions through an extensive network of branches, ATMs, digital banking channels, and agency banking services.
The institution continues to invest heavily in innovation, digital transformation, customer experience enhancement, and financial inclusion programs, making it an attractive employer for digital marketing professionals.
Job Summary
The Social Media Manager will be responsible for developing and executing social media strategies that increase brand visibility, customer engagement, digital acquisition, online reputation management, and business growth.
Professionals interested in vacancies in Zambia within digital communications and brand management are encouraged to apply.
Key Responsibilities
• Develop and implement comprehensive social media strategies.
• Manage daily social media operations across multiple platforms.
• Create engaging digital content aligned with brand objectives.
• Lead social media campaigns supporting banking products and services.
• Monitor customer interactions and online conversations.
• Build and maintain active digital communities.
• Manage influencer and partnership collaborations.
• Coordinate content calendars and publishing schedules.
• Monitor brand sentiment and reputation metrics.
• Analyze campaign performance and engagement data.
• Support customer acquisition and retention initiatives.
• Collaborate with internal stakeholders and external agencies.
• Ensure compliance with banking communication guidelines.
• Monitor industry trends and competitor activities.
• Deliver regular performance reports and strategic recommendations.
Candidates seeking job openings in Zambia within the financial services sector will find this position highly rewarding.
Primary Duties
Digital Strategy Development
The Social Media Manager will design and execute social media initiatives that align with Zanaco’s marketing, customer engagement, and business development goals.
Content Creation and Brand Storytelling
The role involves developing compelling content across Facebook, LinkedIn, Instagram, TikTok, X, YouTube, and emerging platforms. Content will support product launches, customer education, financial literacy programs, and corporate initiatives.
Community Management
The successful candidate will actively engage customers, respond to inquiries, manage feedback, and foster positive online relationships.
Campaign Management
The position requires planning and executing integrated digital campaigns that drive awareness, engagement, lead generation, and customer conversion.
Performance Analytics
The Social Media Manager will track engagement metrics, audience growth, campaign effectiveness, and return on investment while providing actionable insights.
Individuals searching for jobs in Lusaka and digital marketing leadership opportunities are encouraged to apply.
Required Qualifications
• Bachelor’s Degree in Marketing, Communications, Public Relations, Journalism, Digital Media, Business Administration, or a related field.
• Professional certifications in Digital Marketing, Social Media Marketing, Google Analytics, Meta Advertising, or Content Marketing are highly desirable.
• Strong understanding of social media ecosystems and digital marketing principles.
• Excellent communication and content creation abilities.
• Strong analytical and reporting skills.
• Creative thinking and strategic planning capabilities.
Professionals seeking a job in Zambia within a leading corporate environment should possess strong digital marketing expertise.
Preferred Experience
• Minimum 3–5 years of experience in social media management or digital marketing.
• Experience managing corporate social media accounts.
• Experience within banking, financial services, telecommunications, or large corporate organizations is advantageous.
• Demonstrated success in digital campaign management.
• Experience with social media advertising platforms.
• Strong understanding of customer engagement strategies.
Applicants interested in recruitment in Zambia opportunities should demonstrate measurable digital marketing achievements.
Core Competencies
The ideal candidate should possess:
• Social media strategy expertise
• Digital advertising proficiency
• Content development capabilities
• Brand management experience
• Campaign management expertise
• Customer engagement skills
• Marketing analytics knowledge
• Copywriting excellence
• Community management abilities
• Creative thinking
• Project management capabilities
• Stakeholder engagement skills
• Leadership potential
• Trend identification abilities
• Crisis communication awareness
Organizations involved in hiring in Zambia consistently prioritize these competencies.
Technology and Platforms
The successful candidate will utilize:
• Meta Business Suite
• LinkedIn Campaign Manager
• Google Analytics
• Google Tag Manager
• Social listening tools
• CRM platforms
• Content scheduling software
• Digital advertising systems
• Performance reporting dashboards
Training and Professional Development
Zanaco is committed to employee growth and provides:
• Digital marketing certification support
• Leadership development programs
• Social media strategy workshops
• Banking industry training
• Customer experience enhancement programs
• Brand management seminars
• Analytics and reporting training
• Professional networking opportunities
• Career advancement initiatives
Candidates pursuing long-term career opportunities in Zambia can benefit significantly from these programs.
Compensation and Benefits
Successful candidates may receive:
• Competitive monthly salary
• Annual performance bonuses
• Medical insurance coverage
• Pension contributions
• Professional development sponsorship
• Employee wellness programs
• Paid annual leave
• Banking employee benefits
• Career progression opportunities
• Recognition and reward programs
Professionals looking to hire in Zambia or join top employers often prioritize organizations with strong employee development cultures.
Work Environment
The Social Media Manager will operate in a dynamic, fast-paced environment that values innovation, creativity, accountability, and customer focus. The role requires collaboration with marketing teams, product managers, customer experience professionals, digital agencies, and executive leadership.
Professionals exploring a job portal in Zambia frequently identify Zanaco among the country’s most recognized employers due to its strong market presence and commitment to innovation.
Why Join Zanaco Plc?
Zanaco offers professionals the opportunity to contribute to a leading financial institution that continues to drive digital transformation and financial inclusion across Zambia. The bank maintains a strong national presence and continues to invest in technology, customer experience, and employee development.
Candidates interested in vacancies in Lusaka, jobs in Ndola, and broader financial sector careers frequently consider Zanaco among the country’s most desirable employers.
Career Progression Opportunities
Outstanding performers may advance into:
• Senior Social Media Manager
• Digital Marketing Manager
• Brand Manager
• Corporate Communications Manager
• Customer Experience Manager
• Head of Digital Marketing
• Marketing Director
• Corporate Affairs Executive
These advancement pathways appeal to candidates interested in sustainable recruit in Zambia career growth.
Regional Career Resources
Candidates interested in employment opportunities in Zambia may visit:
Professionals exploring East African opportunities may also review:
Individuals interested in opportunities across the Horn of Africa can explore:
Additional regional employment resources are available at:
Application Requirements
• Updated Curriculum Vitae (CV)
• Cover Letter
• Academic Certificates
• Professional Certifications
• Portfolio of Social Media Campaigns
• References
• National Identification Documents
Recruitment Process
• Application Screening
• Portfolio Assessment
• Technical Evaluation
• Marketing Competency Interview
• Final Management Interview
• Reference Verification
• Employment Offer
Equal Opportunity Statement
Zanaco Plc is committed to equal employment opportunities and welcomes qualified applicants regardless of gender, ethnicity, religion, age, disability, or background. Employment decisions are based solely on qualifications, competencies, experience, and organizational requirements.
Relevant search keywords naturally associated with this opportunity include jobs in Zambia, vacancies in Zambia, job openings in Zambia, jobs in Lusaka, jobs in Ndola, job in Zambia, post a job in Zambia, job posting in Zambia, hire in Zambia, recruit in Zambia, recruitment in Zambia, hiring in Zambia, job portal in Zambia, social media jobs in Zambia, digital marketing jobs in Zambia, communications jobs in Lusaka, brand management careers, marketing vacancies in Zambia, and content marketing opportunities.
