Sales Manager – Commercial Growth and Market Expansion
Job Description
Sales Manager at Zambian Breweries Plc
Drive Revenue Growth, Market Leadership and Customer Success
Position Details
Position: Sales Manager – Commercial Growth and Market Expansion
Company: Zambian Breweries Plc
Location: Lusaka, Zambia
Employment Type: Full-Time
Industry: FMCG, Beverage Manufacturing, Consumer Goods, Sales and Distribution
Experience Required: 5–10 Years
Education Required: Bachelor’s Degree in Business Administration, Marketing, Sales Management, Economics, Commerce or related discipline
Salary Range: ZMW 18,000 – ZMW 45,000 per month
Benefits: Medical Insurance, Pension Scheme, Annual Performance Bonus, Vehicle Allowance, Fuel Benefits, Leadership Training, Paid Leave, Employee Wellness Programs and Career Development Opportunities
About Zambian Breweries Plc
Zambian Breweries Plc is one of Zambia’s leading beverage manufacturing and distribution companies. As part of the AB InBev global group, the company has built a strong reputation for quality products, market leadership, customer engagement and commercial excellence.
The organization continues to expand its market presence through innovation, customer-focused strategies and operational excellence. To support ongoing growth, the company is seeking an experienced Sales Manager to lead commercial operations, strengthen customer relationships and drive revenue growth across key markets.
This opportunity is ideal for professionals seeking jobs in Zambia with one of the country’s most recognized FMCG organizations.
Position Overview
The Sales Manager will oversee sales operations, develop strategic growth initiatives, manage key customer relationships and lead high-performing sales teams.
The successful candidate will be responsible for achieving revenue targets, expanding market share and ensuring effective execution of commercial strategies throughout assigned territories.
Professionals exploring job openings in Zambia within sales leadership and commercial management will find this position highly rewarding.
Key Responsibilities
The Sales Manager will be responsible for:
- Developing and implementing sales strategies.
- Driving revenue growth and market expansion.
- Managing key customer accounts.
- Building long-term business partnerships.
- Leading and coaching sales teams.
- Monitoring sales performance metrics.
- Identifying new business opportunities.
- Conducting market research and competitive analysis.
- Managing sales forecasting and budgeting.
- Coordinating promotional and trade marketing activities.
- Supporting distribution network expansion.
- Improving customer satisfaction and retention.
- Negotiating contracts and commercial agreements.
- Preparing sales reports and business reviews.
- Ensuring achievement of monthly and annual sales targets.
- Supporting organizational growth objectives.
Candidates interested in vacancies in Zambia involving commercial leadership and strategic sales management are encouraged to apply.
Educational Requirements
Applicants should possess:
- Bachelor’s Degree in Business Administration, Marketing, Commerce, Economics or related field.
- MBA or postgraduate qualification is advantageous.
- Professional sales certifications are desirable.
- Strong understanding of commercial operations.
- Excellent analytical and strategic thinking skills.
Individuals seeking a professional job in Zambia should demonstrate leadership capabilities and a proven ability to deliver business growth.
Experience Requirements
The ideal candidate should have:
- 5–10 years of sales and commercial experience.
- Previous management experience preferred.
- FMCG, retail, distribution or consumer goods experience.
- Strong customer relationship management expertise.
- Experience managing regional sales teams.
- Proven record of achieving sales targets.
- Excellent negotiation and communication skills.
As organizations continue hiring in Zambia, experienced sales leaders remain among the most sought-after professionals.
Core Competencies
The successful candidate should demonstrate expertise in:
- Sales Management
- Business Development
- Commercial Strategy
- Customer Relationship Management
- Revenue Growth
- Market Expansion
- Trade Marketing
- Territory Management
- Distribution Management
- Sales Forecasting
- Negotiation Skills
- Leadership Development
- Team Management
- Performance Analysis
- Strategic Planning
- Customer Retention
These competencies are frequently prioritized during recruitment in Zambia for commercial leadership positions.
Leadership Responsibilities
The Sales Manager will:
- Lead and motivate sales teams.
- Develop performance improvement plans.
- Conduct coaching and mentoring sessions.
- Monitor sales activities and KPIs.
- Foster a culture of accountability.
- Support employee development initiatives.
- Drive operational excellence across sales functions.
Professionals searching for jobs in Lusaka often seek opportunities that combine leadership responsibility with commercial impact.
Business Development Responsibilities
The successful candidate will:
- Identify emerging market opportunities.
- Expand customer and distributor networks.
- Strengthen brand presence.
- Support market penetration initiatives.
- Build strategic business partnerships.
- Improve customer engagement strategies.
- Contribute to long-term business growth.
Organizations seeking to hire in Zambia increasingly prioritize candidates capable of delivering measurable commercial results.
Performance and Reporting
The Sales Manager will oversee:
- Sales forecasting and planning.
- Territory performance monitoring.
- Revenue reporting and analysis.
- Customer account reviews.
- Market intelligence gathering.
- Strategic business reporting.
- Commercial performance evaluations.
These activities support successful recruit in Zambia initiatives and strengthen commercial operations.
Training and Professional Development
Zambian Breweries Plc invests significantly in employee development and leadership growth.
Training opportunities include:
- Sales Leadership Programs
- Commercial Excellence Workshops
- Negotiation Skills Development
- Customer Relationship Management Training
- Business Strategy Courses
- Market Development Programs
- Leadership Coaching Initiatives
- Advanced Sales Analytics Training
Professionals researching career opportunities may visit:
This resource is frequently used by candidates seeking opportunities through a trusted job portal in Zambia.
Compensation and Benefits
The successful candidate will receive:
- Monthly salary between ZMW 18,000 and ZMW 45,000
- Annual performance bonus
- Comprehensive medical insurance
- Pension contributions
- Vehicle and transport allowance
- Fuel support
- Paid annual leave
- Leadership development sponsorship
- Employee wellness programs
This position is among the attractive vacancies in Lusaka available within Zambia’s FMCG sector.
Work Environment
The Sales Manager will work in a fast-paced and results-driven environment focused on innovation, customer satisfaction and commercial excellence.
Employees benefit from:
- Exposure to international business practices.
- Structured leadership development programs.
- Career progression opportunities.
- Cross-functional collaboration.
- High-performance team culture.
- Access to advanced sales technologies.
Professionals exploring job posting in Zambia opportunities often prioritize organizations that provide long-term growth and leadership development.
Career Progression Opportunities
This role provides advancement opportunities into:
- Senior Sales Manager
- Regional Commercial Manager
- National Sales Manager
- Business Development Director
- Commercial Director
- Country Sales Director
- General Manager – Commercial Operations
As businesses continue to recruit in Zambia, experienced sales professionals capable of driving sustainable growth remain highly valued.
Candidates interested in broader regional employment opportunities may also explore:
which provides insights into commercial and management careers across North Africa.
Additional Career Resources
Professionals seeking broader African employment opportunities may review:
Individuals interested in regional business and commercial careers can also visit:
These resources support employers looking to post a job in Zambia, strengthen recruitment in Lusaka, improve workforce planning, support hiring in Zambia, enhance talent acquisition strategies and connect with professionals through a recognized job portal in Zambia.
Application Process
Interested candidates should submit:
- Updated Curriculum Vitae (CV)
- Cover Letter
- Academic Certificates
- Professional Certifications
- National Identification Documents
- Professional References
Applications will be evaluated based on leadership capability, commercial expertise, customer relationship management skills, business development achievements and alignment with organizational values.
Candidates searching for jobs in Zambia, exploring vacancies in Zambia, reviewing job openings in Zambia, following hiring in Lusaka, seeking opportunities through a recognized job portal in Zambia, interested in recruitment in Zambia, looking to hire in Zambia, planning to post a job in Zambia, or following commercial job posting in Zambia trends are encouraged to apply for this exciting Sales Manager opportunity at Zambian Breweries Plc.
Zambian Breweries Plc is committed to commercial excellence, equal opportunity employment, leadership development and the professional growth of individuals dedicated to delivering exceptional business performance and customer value.
