Job Description
Position:Digital Marketing Specialist
Company:MTN Zambia
Location:Lusaka, Zambia
Experience:3-5 years
Education:Bachelor’s degree in Marketing or related field
Employment Type:Full-time
Industry:Telecommunications
Department:Marketing
Salary:ZMW 30,000 – ZMW 45,000 per month
Vacancies:1
Company Overview
MTN Zambia is a leading telecommunications provider in the country, delivering mobile voice, data, and digital services to millions of customers. As part of the global MTN Group, the company combines local market expertise with international best practices, fostering innovation and connectivity across Zambia. MTN Zambia is committed to sustainable growth, corporate responsibility, and creating career opportunities that empower the Zambian workforce. The organization values diversity, teamwork, and continuous learning, making it an attractive destination for professionals seeking dynamic career paths. With a strong focus on digital transformation, MTN Zambia is expanding its portfolio of services, creating a vibrant environment for marketing talent to thrive.
Job Overview
The Digital Marketing Specialist will lead the development and execution of integrated online marketing campaigns that enhance brand visibility, drive customer acquisition, and support revenue growth for MTN Zambia. This role involves close collaboration with product, sales, and creative teams to deliver compelling content across multiple digital channels, including social media, search engines, email, and the company website. The specialist will analyze performance metrics, optimize campaigns, and ensure alignment with overall business objectives. This position offers a unique opportunity to contribute to the digital evolution of a major telecom operator while advancing your career in a fast‑paced, innovative environment. For more information about the company and its initiatives, visit the main website https://zambiajobssearch.com.
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Key Responsibilities
- Develop and implement comprehensive digital marketing strategies that align with MTN Zambia’s business goals.
- Create, manage, and optimize paid media campaigns across Google Ads, Facebook, Instagram, and other platforms.
- Produce engaging content for social media, email newsletters, blogs, and landing pages.
- Monitor, analyze, and report on campaign performance using analytics tools, providing actionable insights.
- Collaborate with product and sales teams to launch new services and promotions.
- Maintain brand consistency and ensure compliance with regulatory standards.
- Stay updated on industry trends, emerging technologies, and competitor activities.
Required Skills
- Proficiency in SEO, SEM, and social media advertising.
- Strong analytical skills with experience using Google Analytics, Data Studio, or similar tools.
- Excellent written and verbal communication abilities.
- Creative mindset with a keen eye for design and user experience.
- Ability to manage multiple projects and meet tight deadlines.
- Knowledge of marketing automation platforms (e.g., HubSpot, Marketo) is a plus.
Education
A Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline is required. Relevant certifications such as Google Ads, Facebook Blueprint, or HubSpot Inbound Marketing are advantageous.
Experience
Applicants should have 3 to 5 years of hands‑on experience in digital marketing, preferably within the telecommunications or technology sector. Demonstrated success in managing end‑to‑end campaigns and delivering measurable results is essential.
Salary
The role offers a competitive salary ranging from ZMW 30,000 to ZMW 45,000 per month, commensurate with experience and qualifications. Performance‑based incentives and bonuses may also be provided.
Benefits
- Health insurance coverage for employee and dependents.
- Retirement savings plan.
- Paid annual leave and public holidays.
- Employee discount on MTN services.
- Flexible working arrangements.
Training
- Access to MTN Group’s global learning platform for continuous skill development.
- On‑the‑job training in advanced digital marketing tools and techniques.
- Opportunities to attend industry conferences and workshops.
Working Environment
MTN Zambia provides a collaborative, inclusive, and technology‑driven workplace. Employees benefit from modern office facilities in Lusaka, a supportive team culture, and a focus on work‑life balance.
Application Process
Interested candidates should submit their updated CV and a cover letter outlining their relevant experience through the online application portal on the MTN Zambia careers page. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for interviews.
Equal Opportunity Statement
MTN Zambia is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, or any other protected characteristic. This job posting reflects our dedication to providing career opportunities in Zambia for talented professionals.