Digital Marketing Manager Job Vacancy in Livingstone, Zambia – Consumer Goods / Beverage

Job Description

Position:Digital Marketing Manager

Company:Zambia Breweries Plc

Location:Livingstone, Zambia

Experience:5+ years in digital marketing, preferably in FMCG

Education:Bachelor’s degree in Marketing, Communications or related field

Employment Type:Full-time

Industry:Consumer Goods / Beverage

Department:Marketing

Salary:SSP 150,000 – 250,000 per month

Vacancies:1

Company Overview

Zambia Breweries Plc is a leading beverage manufacturer in Zambia, renowned for producing a diverse portfolio of popular beers, soft drinks, and bottled water. With a heritage spanning over six decades, the company combines local insight with international best practices to deliver quality products that resonate with Zambian consumers. As a dynamic organization committed to innovation, sustainability, and community engagement, Zambia Breweries Plc continuously seeks top talent to drive its growth and reinforce its position as a market leader. This commitment creates a vibrant environment for professionals eager to contribute to a brand that is synonymous with excellence in the consumer goods sector.

Our mission is to refresh lives while fostering responsible consumption and supporting local communities through various social initiatives. By joining our team, you become part of a forward‑thinking organization that values creativity, data‑driven decision making, and collaborative teamwork. This role offers a unique opportunity to shape digital narratives that connect with millions of Zambians, enhancing brand visibility and driving measurable business results.

Job Overview

The Digital Marketing Manager will lead the development and execution of comprehensive digital strategies that amplify Zambia Breweries Plc’s online presence across multiple channels, including social media, search engines, email, and emerging platforms. You will collaborate closely with the brand, sales, and product development teams to ensure cohesive messaging and alignment with overall business objectives. This position reports to the Head of Marketing and plays a pivotal role in translating market insights into compelling digital campaigns that drive consumer engagement, brand loyalty, and sales growth.

For more information about our company and culture, visit our main website at https://zambiajobssearch.com/. This role is integral to our digital transformation journey and offers exposure to cutting‑edge tools and technologies in a fast‑paced environment.

Key Responsibilities

• Develop, implement, and optimize end‑to‑end digital marketing strategies that support brand objectives and revenue targets.
• Manage and grow the company’s social media presence on platforms such as Facebook, Instagram, Twitter, and TikTok, ensuring consistent brand voice.
• Lead SEO and SEM initiatives, including keyword research, on‑page optimization, and paid search campaigns to increase organic traffic and paid acquisition efficiency.
• Oversee email marketing programs, from list segmentation to content creation, automation, and performance analysis.
• Collaborate with creative teams to produce engaging multimedia content, including videos, graphics, and interactive experiences.
• Analyze campaign performance using analytics tools, generate actionable insights, and present regular reports to senior leadership.
• Manage the digital marketing budget, ensuring optimal allocation of resources across channels.
• Stay abreast of emerging digital trends, tools, and best practices, recommending innovative approaches to maintain a competitive edge.
• Coordinate with external agencies and vendors, ensuring deliverables meet quality standards and timelines.
• Support product launches and promotional events through integrated digital activation plans.

Required Skills

• Proven expertise in digital marketing platforms, including Google Ads, Facebook Business Manager, and marketing automation tools.
• Strong analytical mindset with ability to interpret data, generate insights, and make data‑driven decisions.
• Excellent written and verbal communication skills, with a knack for storytelling.
• Creative thinking coupled with a solid understanding of consumer behavior in the FMCG sector.
• Project management proficiency, capable of handling multiple campaigns simultaneously.
• Experience with content management systems (CMS) and basic HTML/CSS knowledge.
• Ability to work collaboratively across cross‑functional teams and influence stakeholders.
• Fluency in English; proficiency in local languages is an advantage.

Education

A Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline is required. Relevant certifications such as Google Analytics, Google Ads, Facebook Blueprint, or HubSpot Inbound Marketing are highly desirable and demonstrate a commitment to continuous professional development.

Experience

Minimum of five years of hands‑on experience managing digital marketing campaigns, preferably within the consumer goods or beverage industry. Demonstrated success in driving measurable results, such as increased website traffic, higher conversion rates, and improved ROI, is essential. Experience leading a team or coordinating with external agencies will be considered an asset.

Salary

The compensation package ranges from SSP 150,000 to SSP 250,000 per month, commensurate with experience and qualifications. In addition to the base salary, the role includes performance‑based incentives and a comprehensive benefits package.

Benefits

• Health insurance covering medical, dental, and vision care.
• Retirement savings plan with company matching contributions.
• Paid annual leave, sick leave, and public holidays.
• Employee assistance program and wellness initiatives.
• Opportunities for career advancement within a leading Zambian brand.

Training

• Access to continuous learning platforms and industry‑specific certifications.
• Regular workshops on digital trends, data analytics, and creative storytelling.
• Mentorship programs with senior marketing leaders.

Working Environment

Zambia Breweries Plc offers a collaborative, inclusive, and dynamic workplace where creativity is encouraged and results are celebrated. Our modern office in Livingstone provides state‑of‑the‑art facilities, flexible working arrangements, and a culture that values work‑life balance. Employees are empowered to take ownership of projects and contribute ideas that shape the future of the brand.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining their relevant experience and motivation for applying through our online portal. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for an initial interview followed by a practical assessment.

Equal Opportunity Statement

Zambia Breweries Plc is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, age, disability, or sexual orientation. All qualified applicants will receive consideration for employment without discrimination.