Digital Marketing Analyst Job Vacancy in Chibombo, Zambia – Marketing / Advertising

Job Description

Position: Digital Marketing Analyst

Company: Google Zambia

Location: Chibombo, Zambia

Experience: 2-4 years

Education: Bachelor’s degree in Marketing, Communications, Business or related field

Employment Type: Full-time

Industry: Marketing / Advertising

Department: Marketing

Salary: SSP 300,000 – 500,000 per annum

Vacancies:1

Company Overview

Google Zambia is a leading technology and digital services provider that connects people, businesses, and communities across the nation. As part of the global Google family, the Zambian branch focuses on delivering innovative advertising solutions, cloud services, and digital transformation initiatives that empower local enterprises and foster economic growth. With a commitment to sustainability, diversity, and inclusive growth, Google Zambia has become a preferred employer for talent seeking to shape the digital future of the country. The company’s presence in Zambia supports a vibrant ecosystem of startups, SMEs, and large corporations, offering them tools and platforms to reach audiences, analyze data, and drive measurable results. By joining Google Zambia, employees become part of a dynamic, forward‑thinking environment that values creativity, collaboration, and continuous learning, while contributing to the broader mission of organizing the world’s information and making it universally accessible and useful.

Job Overview

The Digital Marketing Analyst will play a pivotal role in designing, executing, and optimizing online marketing campaigns for Google’s suite of advertising products within Zambia. Reporting to the Marketing Manager, the analyst will leverage data analytics, market research, and strategic insight to enhance campaign performance, increase client satisfaction, and drive revenue growth. This role offers a unique opportunity to work with cutting‑edge tools such as Google Ads, Google Analytics, and Data Studio, while collaborating with cross‑functional teams including sales, product, and engineering. The successful candidate will be instrumental in translating complex data sets into actionable recommendations, ensuring that Google’s advertising solutions remain competitive and aligned with local market dynamics. For more information about Google Zambia’s mission and culture, visit our career portal.

Key Responsibilities

• Develop, implement, and monitor digital marketing campaigns across search, display, video, and social platforms.
• Analyze campaign performance metrics, generate reports, and provide insights to optimize ROI.
• Conduct market research to identify emerging trends, competitor activities, and audience behaviors specific to the Zambian market.
• Collaborate with sales and client services teams to align marketing strategies with client objectives.
• Manage budget allocations, bid strategies, and keyword selections to maximize efficiency.
• Utilize Google Analytics, Tag Manager, and Data Studio to create dashboards and visualizations for stakeholders.
• Support the creation of ad copy, creative assets, and landing page recommendations in partnership with the creative team.
• Stay updated on industry best practices, algorithm changes, and platform updates to ensure compliance and performance.
• Provide training and mentorship to junior analysts and interns on analytical tools and methodologies.
• Contribute to the development of internal best‑practice documentation and process improvements.

Required Skills

• Proficiency in Google Ads, Google Analytics, Google Tag Manager, and Data Studio.
• Strong analytical mindset with the ability to interpret large data sets and translate findings into strategic actions.
• Excellent written and verbal communication skills for presenting insights to diverse audiences.
• Solid understanding of SEO, SEM, display advertising, and social media marketing.
• Experience with A/B testing, conversion rate optimization, and funnel analysis.
• Ability to work independently and collaboratively in a fast‑paced environment.
• Attention to detail and strong organizational skills.
• Creative problem‑solving abilities and a passion for digital innovation.

Education

A Bachelor’s degree in Marketing, Communications, Business Administration, Data Science, or a related discipline is required. Relevant certifications such as Google Ads Certification, Google Analytics Individual Qualification (GAIQ), or similar credentials are highly desirable and will be considered an advantage.

Experience

Applicants should have 2‑4 years of hands‑on experience managing digital marketing campaigns, preferably within an agency setting or an in‑house marketing team. Experience working with Zambian or regional clients, understanding local market nuances, and fluency in English are essential. Prior exposure to e‑commerce, fintech, or consumer‑goods sectors will be viewed favorably.

Salary

The compensation package ranges from SSP 300,000 to SSP 500,000 per annum, commensurate with experience, qualifications, and performance. In addition to the base salary, Google Zambia offers performance‑based bonuses, stock options, and a comprehensive benefits suite.

Benefits

• Health insurance covering medical, dental, and vision.
• Retirement savings plan with company matching contributions.
• Generous paid time off, including vacation, sick leave, and public holidays.
• Employee assistance program and mental health resources.
• Flexible working arrangements and remote work options.
• Access to on‑site gym facilities and wellness programs.
• Discounts on Google products and services.

Training

• Continuous learning through Google’s internal training platforms and external certification programs.
• Mentorship from senior marketing leaders and cross‑functional experts.
• Opportunities to attend industry conferences, webinars, and workshops.
• Regular knowledge‑sharing sessions and hackathons to foster innovation.

Working Environment

Google Zambia offers a collaborative, inclusive, and dynamic workplace where creativity is encouraged and ideas are valued. The office in Chibombo features modern workspaces, meeting rooms equipped with the latest technology, and breakout areas designed for informal collaboration. Employees benefit from a culture that promotes work‑life balance, diversity, and a shared commitment to making a positive impact on the community.

Application Process

Interested candidates should submit their application through the online portal on the Google Careers website. The process includes an initial resume review, a digital assessment, and two interview stages—one focusing on technical competencies and the other on cultural fit. Successful applicants will be contacted within two weeks of submission.

Equal Opportunity Statement

Google Zambia is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.