Brand Activation Manager Job Vacancy in Livingstone, Zambia – Beverage & Consumer Goods

Job Description

Position: Brand Activation Manager

Company: Coca-Cola Beverages Zambia Ltd

Location: Livingstone, Zambia

Experience: 5+ years in brand management or activation within FMCG

Education: Bachelor’s degree in Marketing, Business Administration or related field

Employment Type: Full-time

Industry: Beverage & Consumer Goods

Department: Marketing

Salary: SSP 250,000 – 350,000 per month

Vacancies:1

Company Overview

Coca-Cola Beverages Zambia Ltd is a leading player in the beverage industry, delivering iconic brands to millions of consumers across Zambia. As part of the global Coca‑Cola system, the company combines local market insight with international best practices to create refreshing experiences. With a strong commitment to sustainability, community development, and innovative marketing, Coca‑Cola Zambia continues to be a top employer offering dynamic career pathways. This role contributes directly to the brand’s growth, supporting Zambia Jobs and enhancing the company’s market presence.

The organization prides itself on a collaborative culture that encourages creativity, data‑driven decision making, and continuous learning. Employees benefit from a supportive environment that values diversity, inclusion, and the professional aspirations of each team member. As part of our mission to delight consumers, we are constantly seeking talent that can translate brand strategy into memorable consumer experiences.

Job Overview

The Brand Activation Manager will lead the planning, execution, and measurement of integrated brand activation campaigns that drive awareness, trial, and loyalty for Coca‑Cola’s portfolio in Zambia. Reporting to the Marketing Director, you will work closely with cross‑functional teams including sales, trade, digital, and insights to ensure seamless activation across retail, events, and digital platforms. This position plays a pivotal role in delivering on the company’s growth targets and reinforcing its position as a market leader. For more information about our company and culture, visit https://zambiajobssearch.com/.

Key Responsibilities

• Develop and implement end‑to‑end brand activation strategies aligned with business objectives and consumer insights.
• Coordinate with trade and sales teams to ensure activation plans are integrated with in‑store promotions and distribution tactics.
• Manage agency relationships, negotiate contracts, and oversee creative production for events, experiential marketing, and on‑ground activations.
• Monitor and analyze campaign performance metrics, providing actionable recommendations to optimize ROI.
• Lead budgeting, forecasting, and financial tracking for activation initiatives, ensuring adherence to allocated spend.
• Collaborate with digital teams to amplify activation efforts through social media, influencer partnerships, and mobile engagement.
• Ensure compliance with brand guidelines, legal requirements, and health & safety standards during all activation activities.
• Prepare comprehensive post‑campaign reports and present findings to senior leadership.

Required Skills

• Strong strategic thinking with the ability to translate insights into compelling activation concepts.
• Excellent project management skills, capable of handling multiple initiatives simultaneously.
• Proficiency in budgeting, financial analysis, and ROI measurement.
• Exceptional communication and stakeholder management abilities.
• Creative mindset with a keen eye for detail and brand consistency.
• Experience using marketing analytics tools and CRM platforms.
• Ability to work in a fast‑paced environment and adapt to changing market dynamics.

Education

A Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. Advanced certifications in brand management, digital marketing, or project management are considered an advantage.

Experience

Minimum of five years of proven experience in brand activation, experiential marketing, or FMCG brand management, preferably within a multinational environment. Demonstrated success in leading large‑scale consumer events and integrated campaigns is essential.

Salary

The compensation package ranges from SSP 250,000 to SSP 350,000 per month, commensurate with experience and qualifications. The package includes performance‑based incentives, health benefits, and retirement contributions.

Benefits

• Comprehensive medical and dental coverage.
• Retirement savings plan with company matching.
• Generous paid time off and holidays.
• Employee assistance program and wellness initiatives.
• Opportunities for international exposure and cross‑functional projects.

Training

• Onboarding program covering brand heritage, product portfolio, and market dynamics.
• Continuous learning through internal workshops, external certifications, and mentorship.
• Access to Coca‑Cola’s global learning platform for leadership development.

Working Environment

The role is based in Livingstone, offering a vibrant office setting with modern facilities and a collaborative open‑plan layout. Employees enjoy a flexible work environment that balances office presence with occasional field activations across Zambia. The company promotes a culture of respect, innovation, and community involvement, aligning with our commitment to Employment in Zambia.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining relevant experience through our online portal. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for an initial interview followed by assessment centre activities.

Equal Opportunity Statement

Coca‑Cola Beverages Zambia Ltd is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. Join us and be part of a team that values your unique perspective and contributes to Career Opportunities in Zambia.