Digital Marketing and Brand Growth Officer Role

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Job Description

Marketing Officer at Zambeef Products PLC

Drive Brand Visibility, Customer Engagement and Market Expansion

Position: Marketing Officer

Company: Zambeef Products PLC

Location: Lusaka, Zambia

Employment Type: Full-Time

Industry: FMCG, Retail, Agribusiness, Food Processing, Consumer Marketing

Experience: 2–5 Years

Education: Bachelor’s Degree in Marketing, Business Administration, Communications, Digital Marketing, Public Relations, or related discipline

Salary: ZMW 180,000 – ZMW 360,000 Per Year Plus Performance Bonuses, Training Support and Employee Benefits

Department: Marketing & Corporate Communications

Reports To: Marketing Manager


About Zambeef Products PLC

Zambeef Products PLC is one of Zambia’s largest integrated agribusiness and food-processing companies, operating across farming, retail, manufacturing, distribution, and consumer products sectors. The company has established a strong reputation for quality products, innovation, customer service excellence, and sustainable business practices throughout Southern Africa.

As part of its continued commercial expansion and brand development initiatives, Zambeef Products PLC is seeking a highly motivated Marketing Officer to support marketing campaigns, customer engagement programs, digital marketing activities, market research initiatives, and brand growth strategies.

Professionals searching for jobs in Zambia and candidates interested in vacancies in Zambia are encouraged to apply.

For additional employment opportunities and career resources, candidates may visit https://zambiajobssearch.com/


Position Overview

The Marketing Officer will be responsible for supporting integrated marketing campaigns, managing brand visibility projects, conducting market analysis, coordinating promotional activities, strengthening customer engagement, and assisting with digital marketing initiatives that contribute to business growth.

This opportunity is ideal for professionals seeking job openings in Zambia within a leading consumer-focused organization.


Key Responsibilities

Marketing Campaign Management

  • Assist in planning and executing marketing campaigns.
  • Support promotional activities across multiple channels.
  • Coordinate advertising initiatives and campaign schedules.
  • Monitor campaign effectiveness and return on investment.
  • Prepare marketing performance reports.
  • Assist in developing annual marketing plans.
  • Support product launch activities.

Candidates interested in job in Zambia opportunities involving strategic marketing and brand development will find this role highly rewarding.


Brand Management

  • Maintain brand consistency across communication channels.
  • Support corporate branding initiatives.
  • Assist with promotional material development.
  • Coordinate marketing collateral production.
  • Ensure compliance with brand guidelines.
  • Support brand awareness campaigns.

Professionals searching for jobs in Lusaka and marketing careers are encouraged to apply.


Digital Marketing and Customer Engagement

  • Assist in managing social media campaigns.
  • Support website content updates.
  • Monitor digital marketing performance metrics.
  • Create engaging marketing content.
  • Assist with email marketing initiatives.
  • Strengthen customer engagement programs.

Applicants researching vacancies in Lusaka frequently prioritize opportunities involving digital marketing and modern communication strategies.


Market Research and Analysis

  • Conduct market research studies.
  • Monitor consumer behavior trends.
  • Analyze competitor activities.
  • Gather customer feedback data.
  • Support market expansion strategies.
  • Prepare marketing intelligence reports.

Professionals interested in recruitment in Zambia opportunities involving data-driven marketing are encouraged to apply.

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Event and Promotional Coordination

  • Coordinate trade exhibitions and promotional events.
  • Assist with community engagement programs.
  • Support sponsorship activities.
  • Manage event logistics and marketing materials.
  • Strengthen brand presence at industry events.
  • Build relationships with external stakeholders.

Candidates seeking hire in Zambia opportunities involving public engagement and corporate visibility will benefit from this role.


Education Requirements

Applicants should possess:

  • Bachelor’s Degree in Marketing
  • Bachelor’s Degree in Business Administration
  • Bachelor’s Degree in Communications
  • Bachelor’s Degree in Public Relations
  • Bachelor’s Degree in Digital Marketing
  • Equivalent recognized qualification

Professional certifications in Digital Marketing, Google Analytics, Social Media Marketing, or Brand Management will be advantageous.


Experience Requirements

Candidates should demonstrate:

  • 2–5 years of marketing experience.
  • Experience supporting marketing campaigns.
  • Knowledge of digital marketing tools.
  • Experience in brand management activities.
  • Market research and customer engagement experience.
  • Strong communication and presentation skills.

Professionals searching for hiring in Zambia opportunities with career growth potential are encouraged to apply.


Technical Skills Required

Successful candidates should possess expertise in:

  • Marketing Strategy
  • Brand Management
  • Digital Marketing
  • Social Media Marketing
  • Content Development
  • Market Research
  • Customer Engagement
  • Campaign Management
  • Marketing Analytics
  • Public Relations
  • Advertising Coordination
  • Event Marketing
  • Corporate Communications
  • Search Engine Optimization
  • Email Marketing
  • Consumer Insights
  • Marketing Reporting
  • Stakeholder Management
  • Business Development Support
  • Creative Communication

These competencies are highly valued in job posting in Zambia opportunities across marketing and communications sectors.


Core Professional Competencies

The ideal candidate should demonstrate:

  • Creativity
  • Analytical Thinking
  • Communication Skills
  • Problem Solving
  • Attention to Detail
  • Time Management
  • Adaptability
  • Team Collaboration
  • Strategic Thinking
  • Professional Integrity

Professionals exploring recruit in Zambia opportunities with increasing marketing responsibilities are encouraged to apply.


Training and Professional Development

Zambeef Products PLC is committed to professional growth and continuous learning.

The selected candidate will receive training opportunities in:

Marketing Excellence

  • Brand Strategy Development
  • Integrated Marketing Communications
  • Consumer Behavior Analysis
  • Campaign Optimization

Digital Marketing

  • Social Media Strategy
  • Search Engine Optimization
  • Marketing Automation
  • Digital Analytics

Corporate Communications

  • Public Relations Management
  • Media Engagement
  • Crisis Communication
  • Stakeholder Communication

Leadership Development

  • Project Coordination
  • Team Collaboration
  • Presentation Skills
  • Strategic Marketing Planning

Professionals searching for job portal in Zambia opportunities frequently prioritize organizations that invest in employee training and career advancement.

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Compensation and Benefits

The successful candidate may receive:

  • Competitive Annual Salary
  • Performance Bonuses
  • Medical Insurance
  • Pension Contributions
  • Professional Development Sponsorship
  • Annual Leave Benefits
  • Employee Wellness Programs
  • Career Advancement Opportunities
  • Staff Discount Programs
  • Long-Term Employment Stability

Career Progression Opportunities

This position offers advancement opportunities toward:

  • Senior Marketing Officer
  • Brand Executive
  • Digital Marketing Specialist
  • Marketing Analyst
  • Corporate Communications Officer
  • Marketing Manager
  • Brand Manager
  • Head of Marketing

Professionals searching for jobs in Zambia, vacancies in Zambia, and job openings in Lusaka with strong career progression opportunities will find this role highly attractive.


Work Environment

The Marketing Officer will work in a dynamic corporate environment involving collaboration with sales teams, product managers, digital specialists, media agencies, and business leaders. The position requires creativity, commercial awareness, customer focus, and the ability to manage multiple projects simultaneously.

Candidates interested in recruitment in Lusaka, hire in Lusaka, hiring in Lusaka, job portal in Lusaka, post a job in Zambia, job posting in Zambia, recruitment in Zambia, and hire in Zambia opportunities will appreciate the fast-paced and rewarding nature of this role.

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Why Join Zambeef Products PLC?

Zambeef Products PLC continues to be one of Zambia’s most respected organizations, providing employees with opportunities to contribute to nationally recognized brands while developing professional expertise in marketing, communications, customer engagement, and business growth.

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Application Process

Interested applicants should submit:

  • Updated CV/Resume
  • Cover Letter
  • Academic Certificates
  • Professional Certifications
  • Employment References
  • National Identification Documents

Location: Lusaka, Zambia

Position: Marketing Officer

Company: Zambeef Products PLC

Employment Type: Full-Time

Industry: Marketing, FMCG, Retail & Corporate Communications