Brand Marketing Manager Job Vacancy in Kalulushi, Zambia – Beverage & Consumer Goods

Job Description

Position: Brand Marketing Manager

Company: Coca‑Cola HBC Zambia

Location: Kalulushi, Zambia

Experience: 5+ years of progressive marketing experience, preferably in FMCG or beverage sector

Education: Bachelor's degree in Marketing, Business Administration or related field

Employment Type: Full-time

Industry: Beverage & Consumer Goods

Department: Marketing

Salary: SSP 150,000 – SSP 250,000 per month

Vacancies:1

Company Overview

Coca‑Cola HBC Zambia is a leading bottler and distributor of non‑alcoholic beverages in the country, part of the global Coca‑Cola Hellenic Bottling Company network that operates in more than 30 countries. With a strong commitment to sustainability, community development, and innovative product portfolios, the company has become a trusted household name across Zambia. Its operations in Kalulushi serve as a strategic hub for production, logistics, and market outreach, providing a dynamic environment for professionals seeking to make a tangible impact on consumer experiences and brand growth. As part of its ongoing expansion, Coca‑Cola HBC Zambia continuously invests in talent, technology, and local partnerships, making it an attractive destination for ambitious marketers looking for career advancement and meaningful contributions to the Zambian economy.

Job Overview

The Brand Marketing Manager will lead the development and execution of integrated marketing strategies that elevate the Coca‑Cola brand portfolio in the Kalulushi region and beyond. Reporting to the Regional Marketing Director, you will collaborate with cross‑functional teams—including sales, finance, supply chain, and creative agencies—to design campaigns that drive brand awareness, consumer engagement, and sales growth. This role is pivotal in translating market insights into compelling storytelling, ensuring that every touchpoint reflects the brand’s heritage, innovation, and commitment to local communities. The successful candidate will also champion digital transformation initiatives, leveraging data analytics and emerging media platforms to optimize reach and ROI. For more information about our corporate values and culture, visit our website.

Key Responsibilities

• Develop and implement annual brand plans aligned with corporate objectives and regional market dynamics.
• Lead the creation of multi‑channel campaigns, including TV, radio, outdoor, digital, and experiential activations.
• Manage agency relationships, briefings, and deliverables to ensure brand consistency and creative excellence.
• Analyze consumer insights, market trends, and competitive activity to inform strategic decisions.
• Collaborate with sales teams to translate marketing initiatives into measurable sales uplift.
• Oversee budget allocation, media planning, and performance tracking to maximize ROI.
• Drive digital marketing efforts, including social media, influencer partnerships, and e‑commerce activations.
• Ensure compliance with regulatory standards, brand guidelines, and corporate social responsibility commitments.
• Mentor junior marketing staff and foster a culture of innovation and continuous improvement.

Required Skills

• Strong strategic thinking with a proven ability to develop and execute integrated marketing plans.
• Excellent communication and presentation skills, capable of influencing senior stakeholders.
• Proficiency in digital marketing tools, analytics platforms, and social media management.
• Creative mindset with a keen eye for visual storytelling and brand aesthetics.
• Data‑driven decision‑making, comfortable with KPI monitoring and reporting.
• Leadership experience, including team development and cross‑functional collaboration.
• Deep understanding of the Zambian consumer market, cultural nuances, and FMCG dynamics.

Education

A Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline is required. A Master's degree or relevant professional certifications (e.g., CIM, Digital Marketing) are advantageous.

Experience

Minimum of five (5) years of progressive marketing experience, with at least two (2) years in a brand management role within the FMCG or beverage sector. Demonstrated success in leading large‑scale campaigns and delivering measurable business results is essential.

Salary

The position offers a competitive monthly salary ranging from SSP 150,000 to SSP 250,000, commensurate with experience and qualifications. Performance‑based incentives and annual bonuses are also part of the total compensation package.

Benefits

• Comprehensive health insurance for employee and dependents.
• Retirement savings plan with employer contributions.
• Generous paid leave, including annual, sick, and parental leave.
• Employee assistance program and wellness initiatives.
• Opportunities for professional development and international exposure.

Training

• On‑boarding program covering brand heritage, product portfolio, and market dynamics.
• Access to Coca‑Cola HBC global learning platforms and certifications.
• Regular workshops on digital marketing, data analytics, and leadership.

Working Environment

Coca‑Cola HBC Zambia offers a collaborative, fast‑paced workplace that values diversity, creativity, and results‑orientation. The Kalulushi office provides modern facilities, flexible working arrangements, and a supportive culture that encourages employees to bring their authentic selves to work.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining their relevant experience through the online portal on our website. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for interviews.

Equal Opportunity Statement

Coca‑Cola HBC Zambia is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, age, disability, or sexual orientation.